The most expensive problems are the ones you've normalised.
"That's just how it is" almost always means nobody has measured the cost. I make invisible complexity visible, then design the layer that removes it.
Selected work
Salesforce Org Assessment Pipeline
Salesforce Org Assessment Pipeline
A senior-led pipeline that compresses 2–3 weeks of analyst-hour discovery into a 1-week engagement, with findings strong enough to convert typical detail-work into real architectural revision and advisory.
Claude Code Skills Ecosystem
13 custom skills and 4 governance agents that turn a personal vault into an AI-native consulting runtime.
Time Attribution System
Activity auto-capture → gantt diagrams, per-client subtotals, multi-tasking detection, and interactive reattribution, in five minutes a day.
How I work
My methodology is rooted in the belief that systems engineering is a form of communication design.
Clarity is care
Direct expectations are the kindest form of collaboration. Ambiguity is the silent cost centre.
People → Processes → Data → AI
AI amplifies what already exists. Applied to mature processes, it accelerates value. Applied to chaos, it scales chaos.
The system shapes the outcome
Same people, different wiring, different result. I design the wiring.
Low Clarity + High Demand = Overwhelm
How ambiguity quietly turns demand into breakdown.
Decision Velocity = (Clarity × Confidence) / Complexity
Why capable teams take weeks to decide what they already know.
Agentforce Readiness: Shifting Left, and The Economics of (In)Action
What being ready for agentic AI actually means, and why the work of getting ready pays off whether or not you ever deploy an agent.
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Drafts in flight
Technical sandbox